“On the Fifty” is Super Bowl’s top tier, field side, pre-game & in-game hospitality offering. On The Fifty guests enjoyed Hard Rock Stadium’s 50 yard line adjacent “72 Club” suite. Patrons were offered the opportunity to meet and converse with NFL Hall of Fame members (NFL “Legends”) in a casual yet refined setting throughout the event’s duration. The space, comprised of 14 different rooms and spaces, displayed past Super Bowl rings, NFL memorabilia, historic Miami football memories, and Super Bowl 2020 LIV contenders’ collectibles to create the ultimate fan experience.